Frequently Asked Questions

Everything you need to know about MKB VIP. Tap a question to open it.

Who is Mama Knows Bets?

Mama Knows Bets

Hi! I'm Hilary — a former corporate analyst turned sports data nerd. After getting laid off following maternity leave, I combined my analytics background with my love for sports and MKB was born. Now I'm chasing a toddler by day and crushing spreadsheets by night (and during nap time!).

What started as sharing spreadsheet snippets and props lists on X grew into an incredible community and eventually this full suite of tools. I don't consider myself a "capper" — I'm just a mom who really loves data! MKB is built on transparency, math, and the belief that quality analytics should be accessible to everyone. Every tool, every model, and every result is published openly so you can verify the edge for yourself.

Getting Started

How do I get started after subscribing?

After subscribing, you'll be redirected to your Dashboard. From there you can access all your tools. Your Account holds everything about you: Membership (plan and billing), Referrals, Profile (including your Discord link), API and Settings. You'll also receive a welcome email with step-by-step instructions.

How do I join the VIP Discord?

In Account → Profile, click "Connect Discord" to connect your Discord account. This will automatically add you to the MKB VIP server with the correct role for your plan. Once you're in, head to the #welcome channel to set up your notification roles.

Where do I start? How do I use the tools?

Visit your Dashboard to explore Value Finders and projection models. Tap the ? button in the bottom-left corner of any page for a quick tour and tips for whatever you're looking at, or browse the Help Center for full guides. If you're on Discord, read the #welcome channel to learn about the server and set up your notifications.

Value Finders & Tools

What is a Value Finder and how does it work?

The Value Finders scan odds across multiple sportsbooks and compare them to a weighted sharp book average to identify +EV opportunities, on player props and, with Main Lines, on spreads, totals and moneylines too. When a retail book offers significantly better odds than the sharp market, that's an opportunity. Each play shows the best book, the odds, EV%, and a recommended unit size based on the Kelly Criterion. See our Value Finder how-to guide for a full walkthrough.

What is +EV betting?

+EV (positive expected value) betting means finding bets where the odds are better than the true probability. Over time, consistently taking +EV bets compounds into profit — even though individual bets lose regularly. It's a math-based approach, not picking winners. Check out our +EV Education guide for a full breakdown.

How often are the Value Finders updated?

The Value Finders refresh many times an hour through the day, and less often overnight. Opportunities appear and disappear as lines shift, so there's value to be found throughout the entire day. The time of the last refresh shows at the top of each board.

What does the unit recommendation mean?

Unit recommendations are calculated using a fractional Kelly Criterion based on the edge and odds. 1 unit = 1% of your bankroll. A 0.5u recommendation means betting 0.5% of your bankroll on that opportunity. This sizing is optimized for the specific odds shown — if you're getting different odds, adjust accordingly. See our Bankroll Basics guide for more on unit sizing and money management.

What sports do you cover?

MLB, NFL, NBA, NHL and WNBA each have full tool suites: Value Finders, our own model projections and more. NCAAF, NCAAB, Golf and Soccer have Value Finders built on market fair values. Most sports also have a Main Lines board (spreads, totals and moneylines), and the Futures Value Finder covers championship and title markets. Each sport has its own sport guide.

Is there one place to see the best bets across every sport?

Yes: Best of All puts every sport's +EV bets in one place: a Props board, a Main Lines board, an All-Sports Parlays builder and Arbs & Middles. Pick which sports you want on it. The boards look and work like every Value Finder, with a sport badge on each bet. See the Best of All guide.

I have a profit boost, no-sweat bet or bonus bet. Where should I use it?

Open Boost on Best of All and pick the book and the promo. It searches every line that book is offering across the sports you pick, including ones that aren't +EV without the boost, and re-prices the board with it, sorted by the recommended stake. Enter the promo's max stake (in units, or dollars with your unit size set) and the recommended stakes cap at it. Max stake works on every Value Finder's Boost too.

Can I use MKB tools for parlays?

Yes, but you need to resize your wager appropriately when parlaying. The unit recommendations on the Value Finders are sized for straight bets, so combining plays into a parlay requires adjusting your stake to account for the compounded risk. Parlay HQ sizes the stake for you.

Expectations & Strategy

What results can I expect?

Realistic long-term ROI for +EV betting is 2-5% on money wagered. This compounds into meaningful profit over hundreds of bets, but short-term variance is high. You will have losing days, losing weeks, even losing months. The edge is real but thin — trust the process and the math, not individual outcomes. Our data-driven analysis on taking the best odds shows why execution matters as much as selection.

How do you track results?

We track results for both our Value Finders and projection models in dedicated profitability tracking dashboards. You can view results for each day, drill down into individual plays, and draw your own conclusions. Full transparency is a core part of MKB — we publish the data so you can verify the edge for yourself. Learn more in the Profitability Suite guide.

How should I track my own bets?

Tracking is one of the most underrated edges in betting. It's the only way to know what's actually working, where you're leaking money, and where to lean in. I personally use Juice Reel to track every bet I place — it syncs to your sportsbooks and breaks down your performance by sport, market, odds range, and even tracks your CLV on every bet. A simple spreadsheet works just as well too — whatever works for you. The most important thing is doing it consistently.

Do you have an API?

Yes. All Access includes the Member API: pull our live boards (fair value, EV, recommended stake and the best book + price), settled results, projections, model probabilities, DvP and fantasy outputs into your own sheets or tools, within a monthly request allowance. Create a key in Account → API and follow the API docs.

Which sportsbooks do you track?

Every major US book plus the sharp books and the exchanges, including Pinnacle, Circa, Bet365, FanDuel, DraftKings, BetMGM, Caesars, Fanatics, theScore, BetRivers, Hard Rock, BallyBet, betPARX, ReBet, and the exchanges (Kalshi, Novig, ProphetX, Polymarket). Which books post a given market varies by sport, so the columns you see do too.

What does the "fee" tag on exchange prices mean?

Exchanges like Kalshi and ProphetX charge a fee on winnings. We show the price the exchange posts (so it matches their app), and the fee tag shows the price after that fee. Best book, EV and recommended units all use the after-fee price, so an exchange only counts as the best price when it still is after fees.

Do I need a big bankroll to get started?

No. You can start with whatever you're comfortable losing — $50, $100, $500. The key is using proper unit sizing (1 unit = 1% of bankroll) and staying disciplined. A $100 bankroll means $1 units. Small and consistent beats big and reckless. See our Bankroll Basics guide for more.

What if I only have access to one or two books?

Use Exclude Books to remove books you can't bet: they can no longer be the best book, and EV and recommended units are recalculated from the books you have (Customize Books only changes which columns you see). You'll still find +EV plays — just fewer of them. The key is proper execution: if the odds have moved from what's shown, recalculate whether it's still +EV at your price, and size down or skip if the edge is gone. More books = more opportunities, but even with limited access, consistently taking +EV bets at proper sizing will compound over time. See our analysis on proper bet sizing for more.

I'm just starting out in sports betting. Is this for me?

MKB VIP is best suited for bettors who understand the basics and are ready to take a disciplined, math-based approach. If you're completely new, start with our +EV Education guide, Bankroll Basics, and the Value Finder how-to guide to get up to speed. Then decide if this approach fits how you want to bet.

Notifications

How do I get notified about opportunities?

In the Discord, you can sign up for notification roles in the #welcome channel. Available notifications include Value Finder refreshes, model refreshes, and plays you want to follow. When +EV opportunities hit, you'll get pinged in the appropriate channel.

Plans & Billing

What's the difference between All Access and Discord Only?

Discord Only gives you access to the MKB VIP Discord server with all notifications, discussion channels, and community. All Access includes everything in Discord Only plus full access to the Value Finders (props, Main Lines and Futures), the Model Data dashboards and the Member API.

How do I upgrade or change my plan?

Go to Account → Membership and click "Manage Subscription" to open the Stripe customer portal. From there you can switch between plans (monthly/yearly, Discord Only/All Access), update payment info, or change your billing details. Changes are prorated automatically.

How do I cancel my membership?

Go to Account → Membership, click "Manage Subscription", then cancel from the Stripe portal. You won't be charged again and will retain access until your current billing period ends.

Can I get a refund?

Yes! Monthly plans include a 14-day money-back guarantee. If you're not satisfied within 14 days of your initial purchase, reach out for a full refund. This is a one-time courtesy offer. See our full Refund Policy for details.

Referrals

How does the referral program work?

Every member has an invite link in Account → Referrals. Friends who join with it get 50% off their first month (or 10% off their first year on an annual plan). You earn $4 per friend ($5 if you're a Certified Rockstar), added to your balance 14 days after their first payment, as long as it isn't refunded.

What can I do with my referral balance?

Once you have $20 ready, take a free month (one month of what you pay, taken off your next bill) or cash out your balance by Cash App, PayPal or Zelle. Rockstars' plans are already free, so their rewards are paid in cash. Pending friends show in your tab until they count.

Can I choose my own code?

Yes: pick 3 to 15 letters or numbers in Account → Referrals, if they're available. You can change it once, and your old links keep working.

Profiles & Community

What's an MKB profile, and who can see it?

Your profile lives at mama-knows-bets.com/u/your-handle, with your photo, bio, links and badges. It's private by default. You choose who sees it: just you, signed-in MKB members, or anyone with the link. Set it up in Account → Profile.

How do badges and status work?

Badges show on your profile: Certified Rockstar, Server Booster, the 90+, 180+ and 365+ Clubs for continuous membership, and more. Rockstar and Booster badges stay on your profile after a term or a boost ends. See How status works for the details, and the Community hub to browse members.

Do Discord boosters get anything?

Yes: $5 off your monthly plan while you boost the MKB Discord. It goes to the first 20 boosters; later boosters join a waitlist and get the next free spot. One discount per member however many boosts, and it ends 2 days after you stop boosting. Booster perks may change or end at any time.

Contact

How do I get help or ask a question?

Email us at hilary@mama-knows-bets.com, DM us on X, or reach out in the Discord. We're happy to help!

Ready to find value?

Join MKB VIP and get access to every tool, every sport, and the community.

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