The MKB Blog
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Let's Learn!
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The MKB Blog 〰️ Let's Learn! 〰️
How To Use the Value Finder Results Dashboard: A Complete Guide
We tell you the Value Finder finds +EV opportunities. Here's the proof.
The NBA Value Finder Results Dashboard tracks every opportunity that appears on the tool. When games finish, we calculate hit/miss and P/L. No projections - actual results.
This guide covers how we count bets (our tiered deduplication strategy), what the metrics mean, how to use each of the seven dashboard tabs, how we use this data to improve the tool, and why methodology updates create inflection points in the results.
What is +EV Betting? The Foundation of Profitable Sports Betting
The most important concept in betting isn't finding winners. It's finding +EV.
Expected Value tells you whether a bet is profitable over time - regardless of whether any individual bet wins or loses. Understanding this changes everything about how you approach betting.
This guide covers what +EV means, why most sportsbook bets are -EV, where +EV opportunities come from, why fair value is an estimate (not a fact), why you should almost never cash out early, and why focusing on process over outcomes is the only path to long-term profitability.
Bankroll Basics: Why Money Management Matters
You can find +EV bets all day long, but without proper bankroll management, you'll still go broke.
Finding value is only half the equation. The other half - the half that determines whether you're still betting six months from now - is how you manage your money.
This guide covers everything: what a bankroll actually is, how to set your unit size (1% of bankroll), when to scale up, how to manage money across books, when and how much to wager on parlays and round robins, and most importantly - how to survive variance without blowing up your account.
Whether you're just starting out or looking to tighten up your discipline, these are the fundamentals that separate profitable bettors from the ones who keep reloading.
How To Use the Value Finders: A Complete Guide
How do you actually use the Value Finder?
The Value Finder surfaces +EV betting opportunities - bets where the math is on your side. But knowing an opportunity exists and knowing how to execute it properly are two different things.
This guide breaks down every column, explains the difference between Confidence Recc. U and Standard Recc. U, shows you how to filter and sort effectively, and walks through exactly what to do when odds move or you can't get the best book.
Plus: how to develop your own "special sauce" for finding plays that fit your style.
Why Taking the Best Odds Matters, Part II: What If You Sized Your Bets Correctly?
What if you sized your bets correctly for the odds you actually took? In Part 1, we showed how taking suboptimal odds turned a +21.78u winner into a -25.93u loser. But that simulation assumed you used the same bet sizing regardless of the odds you got. Part 2 answers the question: what happens if you properly recalculate Kelly for your actual odds? The results: 74.6% of bets get skipped entirely (Kelly says don't bet), and the remaining 25.4% get sized down appropriately. The outcome? That -25.93u loss becomes a +5.04u profit. Proper sizing turns a losing bettor into a winning one. If you can't always get the best line, this is how you make the most of what you have.
Why Taking the Best Odds Matters, Part I: A Data-Driven Analysis
"Line shopping can't make THAT much difference, right?"
I ran a Monte Carlo simulation of 1,000 bets to prove what happens when you take "good enough" odds instead of the best available line. The results were brutal: Best Book made +21.78 units while "Your Odds" LOST -25.93 units. Taking suboptimal odds didn't just reduce profits - it turned a winning strategy into a losing one. This guide breaks down exactly why line shopping is non-negotiable, what happens when you settle for 5-20% worse odds, and how to execute Value Finder opportunities correctly. Line shopping isn't about getting rich - it's about not going broke.
July Monthly Recap, Survey Results & Priorities
A letter from Mama recapping our MKB VIP July Survey Results and summarizing upcoming priorities for the community.
Mama Knows Bets MLB Value Model: How-To Guide
A “How-To” Guide for reading and interpreting Mama’s MLB Value Model outputs, including Glossary, Ratings Definitions, Performance Recaps, Resources, and more
Mama Knows Bets NHL Value Model: How-To Guide
A “How-To” Guide for reading and interpreting Mama’s NHL Value Model outputs, including Glossary, Ratings Definitions, Performance Recaps, Resources, and more